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How effective are retweet competitions, and should brands be looking beyond buzz as their key driver? | Read More »
The reaction to a deal that would allow Ipsos MORI to analyse EE’s customer data shows how sensitive people are to mobile usage being tracked. | Read More »
Omnichannel customers generate huge amounts of data - which presents new challenges and opportunities for brands. | Read More »
The growing importance of data is being accused of stifling creativity, as more decisions are made on the basis of numbers and insight rather than allowing original ideas to flow freely. | Read More »
