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Many organisations are still lacking a robust social media customer service strategy to underpin their whole operation. | Read More »
Facebook's Custom Audiences will finally allow email to cross the chasm and join the ranks of advertising technologies and tactics recommended by advertising agencies. | Read More »
The complexity of modern marketing means companies are increasingly splitting marketing into operations and strategy, and increasingly they're looking for marketing operations directors. | Read More »
The staggering increase both in the amount of data collected by businesses and the computing power available to process it have led to dissatisfaction with existing reports and dashboards, and in turn to an increase in self-service Business Intelligence. | Read More »
