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France is one of the top four countries in the world in the adoption of real-time bidding. For French advertisers, the change this is making amounts to a digital revolution. | Read More »
Much has been written about the changes need to execute omnichannel, but little about the need for an evolution of people. | Read More »
How effective are retweet competitions, and should brands be looking beyond buzz as their key driver? | Read More »
The reaction to a deal that would allow Ipsos MORI to analyse EE’s customer data shows how sensitive people are to mobile usage being tracked. | Read More »
