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France is one of the top four countries in the world in the adoption of real-time bidding. For French advertisers, the change this is making amounts to a digital revolution. | Read More »
If it’s Justin Bieber on hold, do you prioritise him over Joe Bloggs so if the call wait takes too long only a handful of people hear about it on Twitter rather than a few million? | Read More »
Turbulence is the new normal for chief marketing officers (CMOs), but that doesn't mean they can't improve performance. | Read More »
Much has been written about the changes need to execute omnichannel, but little about the need for an evolution of people. | Read More »
